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The research suggests that consumers lose around ￡1.2 billion every year. On average victims have a higher chance than non-victims of falling for another scam within 12 months of first being caught out, because their personal details are added to so-called 'sucker list' of people who have been taken in; the list is then sold to other scammers. While the elderly were more likely to be targeted by a scam, the highest percentage of vibtims were, surprisingly, aged between 35 and 44. Of those who fell for the scams, 32 percent said it was because of the legitimate and professional style of the communication, 25 percent said they were caught off guard, and 18 percent because of excitement at the prospect of getting a good deal or winning a prize.
The research also highlighted the fact that whilst men and women are equally likely to be victims of scams, women are more likely to fall victim to miracle health scams and career opportunity scams, while men are more likely to lose money to investment scams and lottery scams. Most strikingly, the study found that less than five percent of those scammed reported their experience to the authorities, so the scale of the problem is far greater than had hitherto been thought.
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