Japanese Adult Diaper Market Expected to Outsell Baby Diapers by 2020
- By 2020, adult diapers are projected to outsell baby diapers in Japan, highlighting the challenges faced by a country with a rapidly aging population.
- Japanese paper companies, Daio and Nippon paper, are expanding their manufacturing facilities to meet the expected surge in demand for incontinence products.
- The adult diaper market in Japan is growing at a rate of 10 percent annually, generating $1.4 billion in revenue every year.
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Adult diapers are set to outsell baby diapers in Japan by 2020 in just the latest example of the challenges facing a nation where more than 20 percent of the population are 65 and older. The Nikkei newspaper reports that paper companiesーDaio and Nippon paperー are expanding their "incontinence products" manufacturing facilities in preparation for an expected surge in demand. Quartz.com says the adult diaper market is growing by up to 10 percent year-on -year and rakes in $1.4 billion per year.Adult diapers can go for as much as two and half times the price of baby diapers. Japan has one of the fastest-aging populations in the industrialized world,and there are concerns about how elderly citizens reling on care will be cared for in the years ahead. In a startling reported by the Telegraph newspaper,nearly a quarter of all shoplifting arrests in Tokyo last year involved pensioners over the age of 65. More than 3320 pensioners were detained by police,eclipsing for the first time the number of teenagers detained in the same year (3195). About 70 percent of the thefts involved food,signaling the growing poverty amongst pensioners living alone in Tokyo.
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人口の20％より多くの人が65歳以上という、国家の直面する課題を最も早く経験する日本では、2020年までに、大人用のおむつが赤ん坊用おむつより多く売られるようになる。 「日経新聞」は、紙製品会社 ―「ダイオ」や「ニッポン・ペーパー」― が、予期される需要急増に向けての準備のため設備を製造し、各社の「失禁製品」を拡張しつつある、と報じている。 「クオーツドットコム」の言うところでは、大人用おむつの市場は年々10％ずつ成長しており、1年あたり14億ドルをかき集めているのだという。大人用のおむつは、赤ん坊用おむつの価格の、2.5倍にもハネ上がる可能性がある。 日本は、先進工業国世界のうちで最も早く高齢化人口を抱える国の1つで、数年先に年配の市民がどのような介護を受けることになるか、という懸念事項がある。 「電信新聞」の驚くべき報告によると、昨年東京での万引きによる逮捕者の約4分の1は、65歳以上の年金受給者が関係していた。 3320人を超える年金受給者が警察に拘留され、同年に拘留されたティーンエイジャーの数（3195人）を初めて越えた。 窃盗の約70％は食べ物に関連するもので、東京で一人暮らしをする年金受給者の、貧困が増加しつつあることが示された。
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