Is Plain Packaging an Effective Way to Reduce Smoking Rates?

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  • Plain packaging might not have an impact on adult smokers, but it could deter young people from smoking.
  • The tobacco industry is likely to oppose any further restrictions on their legal product.
  • Displaying tobacco products prominently contributes to normalizing smoking behavior.
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英語の翻訳お願いします。

If it's not on display, then it's not normal adult behavior.It can't be treated like a Mars bar that you just pick up when you go in. That's an absolutely crucial part of the strategy. Smokers I spoke to thought plain packaging might deter the young, but not them. I suppose the kids and that, they look at bright packaging and they think, you know, wow, this looks alright, but plain packaging, you know, I don't think it'd make a difference to me smoking at all. But the tobacco industry will fiercely oppose any further restrictions on what remains a legal product. よろしくお願いします。

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回答No.1

(陳列棚に)置いてなければ、普通大人のする事ではない。(店に)入って、すぐ手に取れるチョコレートキャンディーのようには扱えない。ここが作戦の、最も肝心なところだ。        (Mars bar については、下記をご覧ください) http://en.wikipedia.org/wiki/Mars_%28chocolate_bar%29     私が話した喫煙者は、包装を目立たないものにすれば、大人には影響が無いが、若者は遠ざかるだろう、と思った。     子どもは色鮮やかな包装を見て、ああ、これすごい、良さそう、と思うだろうが、目を引かない包装ではね、でも私の(ような大人の)タバコ好きには無関係だ。     しかしタバコ製造業者は、合法な製品(=たばこ)にこれ以上制限が加えられる事には猛烈に反対するだろう。 (これで通じますかね)

ma-ko-
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