- ベストアンサー
小売業における実店舗の重要性とは？
- 実店舗は、販売経路やブランドの運営をサポートする役割を果たします。
- オンラインビジネスを実店舗がサポートする具体的な例として、click&collect（ネットで商品を注文し、店舗で受け取る）システムがあります。
- click&collectはオンライン取引として扱われるため、売り上げだけではなく、会社の業績に対する貢献が反映されます。
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その他の回答 (1)
- SPS700
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特に、オンラインの商取引を、クリック＆コレクト（非常に伸びている分野）に移動する実店舗は、オンラインとオフラインの取引高を合わせるので、（今まで）より大きな支出に耐える準備が必要かもしtれない。 このような場合、クリック＆コレクトはオンラインの取引と分類されることが多いので、取引への貢献は、純利益として現れない可能性がある。 （実店舗からC＆Cに移っても帳簿には儲けがすぐ出ないかも、ということでしょう）
お礼
参考にさせていただきました。 ありがとうございます。
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