• 締切済み
  • すぐに回答を!


大変長文になりますが、よろしくお願いいたします。 In the past several years , images have become increasingly popular marketing and public relations assets. The change is so significant that I’m including this new chapter in the fourth edition of the book to highlight some of the ways that you can use them. In particular, we’ll look at storytelling through photographs, image - sharing applications ( Instagram and Pinterest in particular ) , and delivering complex data clearly with infographics. As with other forms of content, success in this area comes from considering your buyers and creating the images that will be valuable to them as they consider doing business with your organization. Photographs as compelling Content Marketing With all the talk about image - sharing services like Pinterest and Instagram , sometimes a basic premise of communication practice is lost. Images are important in all your marketing content. Don't get so excited about the latest tool that you forget about the value of the image itself. An original photo is great as a way to communicate with your buyers. For example , consider Zursun Idaho Heirloom Beans. The company was the first to offer authentic heirloom beans and unusual legumes to customers worldwide via specialty stores. Dozens of bean , lentil , and pea varieties are available , with colorful names like Dapple Grey , Scarlet Runner , White Emergo, and Tongues of Fire. " The glorious true-to-size pictures , carefully taken in natural light , have done more to promote the beans than any words possibly could , " says Allison Boomer , the founder of Eco - conscious Food Marketing. Boomer worked with zursun on site design and content. It seems so simple , doesn't it ? Photos help to tell a story , particularly for a product that comes in unusual shapes and colors . Yet so many marketers rely on boring stock photos that make their organization appear lazy and uncaring and that hide the uniqueness of their products . You can read about the beans on the site. " Zursun heirloom beans are grown on small-scale farms in the Snake River Canyon region of south central Idaho known as the Magic Valley Growing Area . The area 's arid climate , rich , well- drained loamy soil , moderate temperatures and stable moisture level - internationally recognized as having ideal environmental conditions for bean growing - produce pure , distinctly flavorful beans , superior to common store - bought beans . " Sounds yummy , right ? Sure , the text Boomer wrote is compelling. But the beautiful photos seal the deal and get buyers to place an order. '' I was careful about writing the content , " she says. " However , it turns out the photos resonated so much more with customers than the text. I didn't anticipate this going into designing the site , so I was lucky . Zursun has reached an awesome tipping point , for which I give much credit to the website and those glorious bean photos.Sales in the last year have doubled. Responding to the many inbound queries through the website has become a daily task for me.” As you’re creating the content for your site and blog , learn from the success of Zursun Idaho Heirloom Beans : Shoot original photographs to tell your story to your buyers . Even organizations without photogenic product offerings can use images. As we will see next , even sellers of commodities and intangible services can still get into the photo game with Instagram and other new photo networking services.


  • 回答数1
  • 閲覧数131
  • ありがとう数0


  • 回答No.1

原文の社名や豆の名前などは基本英文もしくはカタカタ変更にとどめました。 ------------ 過去何年もの間、イメージ活用は飛躍的に当然の手法としてマーケティング及び広報領域で活用されてきました。この変化は非常に重要なものであり、私の著書の第4版で新しい章として書き加えることで、読者の皆さんがいかに活用するべきかの方法論を強調しています。特に、写真、イメージーシェアアプリケーション(インスタグラムやピンタレスト等)を通してストーリー展開していくこと、さらに、インフォグラフィックスを活用して複雑なデータを明確に伝えることに着目しています。その他の内容では、この領域での成功は、購入者のことをよく考えること、さらには、皆さんとビジネスを行うことを検討している潜在顧客に対して意味あるイメージ作りにあるのです。 コンテンツマーケティングを強力に進める写真 イメージあるいはピンタレストやインスタグラムのようなシェアリングサービスに関する話題では、コミュニケーションを行う上での基本的な前提を失いがちになります。イメージは全てのマーケティングコンテツにおいて重要なものです。最新のツールに興奮するが余り、イメージ本来の重要性を見失わないようにしなければなりません。 購入者とのコミュニケーション手法としてオリジナル(自ら撮影した)の写真は非常に重要です。 例えば、Zursun Idaho Heirloom Beans社の事例を見てみましょう。この会社は、初めて本物のヘアルーム・ビーンズや珍しい豆に特化したストアを通して全世界の顧客にサービス提供している会社です。各種豆、例えば、レンティル豆、各種のエンドウ豆が、ダップル・グレー(まだら灰色)、スカーレット(緋色)・ランナー、ホワイト(白色)・エマーゴ、タング・オブ・ファイヤー(炎の舌)のような色鮮やかな名前で提供されています。「自然光の下で注意深く撮影された美しい実物大の写真は、どのような言葉を用いるよりも豆の販売促進につながるものになっています。」と、Eco - conscious Food Marketing社の創設者であるアリソン・ブーマーは語っています。ブーマーはZursun社のオンサイトでのデザイン、コンテンツ作りを実際に行っているのです。 とてもシンプルなことではありませんか?写真は、特に、普通には伝えづらい形や色を持つ製品に対してストーリーを伝えることに役立っているのです。しかしながら、未だ多くのマーケッターは、彼らの組織・会社を退屈で意識の低いものと見せてしまい、また、製品の持つユニーク性を隠してしまうような退屈極まりない写真に頼ってしまっているのです。 Zursun社のサイトで豆について読んでみましょう。「Zursunヘアルーム豆は、マジック・バレー・グローイング・エリアと呼ばれるアイダホ南中部地域のスネーク・リバー・キャニオンの小規模農家で栽培されています。この地域の乾燥した気候、豊かで水はけの良いローム質の土壌、温暖な気温と安定した湿気は、国際的に豆の栽培にとって理想的な環境であると認識されており、本物の、味わい深い豆を栽培でき、一般の店舗で買われる豆に比べて遥かに優れたものとしています。」美味しそうに聞こえませんか?そうですよね?ブーマーによるこのテキスト文は、ユーザに強く語りかけるものとなっています。しかし、美しい写真があってこそ、契約書に印が押されバイヤーからの発注につながるのです。 「テキスト文を書くときは大きな注意を払っています。しかし、テキスト文よりも写真の方がはるかにお客様に響くんです。サイトの設計を行う前はこのことを予想していませんでした。ラッキーだったと思います。Zursun社の事例では、ウェブサイトとサイト上の素晴らしい豆の写真を信頼したことで、見事転換点を超えられました。昨年の売上は場倍増できました。ウェブサイトを通して多数の外部からのお問い合わせに対応することが日々の重要な業務になっています。」とブーマーは語る。 皆さんのサイトやブログでコンテンツを作成する際、Zursun Idaho Heirloom Beans社の事例、オリジナルの写真を撮って、購入者に対してストーリーを伝えることを良い学びにしてください。写真向きでない製品の場合でも、イメージを活用することができるのです。一般消費財や無形のサービスを販売する場合でも、インスタグラムやその他のフォト・ネットワーク・サービスを使ってフォト活用ができるということを次に説明します。



  • 英文を日本語訳して下さい。

    The British, with their overwhelming sea power, had established a naval blockade of Germany immediately on the outbreak of war in August 1914, and in early November 1914 declared it to be a War Zone, with any ships entering the North Sea doing so at their own risk. The blockade was unusually restrictive in that even foodstuffs were considered “contraband of war”. The Germans regarded this as a blatant attempt to starve the German people into submission and wanted to retaliate in kind, and in fact the severity of the British blockade did not go over well in America, either.

  • 英文を日本語訳して下さい。

    The attack in Sector I was delayed considerably as Major Hammerstein gave orders to the three groups of his detachment for the attack on fort 2; he also demanded a prolonged artillery bombardment to better secure the advance of the infantry. So it was only at 14:30, when the guns concentrated their fire on the fort itself, that the major gave the order for the first and second groups to attack. Despite the artillery fire they faced, the Bulgarians and Germans advanced with relative ease as the Romanians, despite their large number, began retreating and even fleeing in panic to Tutrakan.

  • 英文と日本語訳があります。和訳は正しいですか?

    What do you do with all that time and space? Many dimensions of culture are so much a part of our daily lives and seem so "natural" that we do not even think about them until we encounter a different approach to them. The use of time and space are two such examples. Taking time and being on time Duration-Long meetings with no end in sight 日本語訳 あの時間や空間ってどう扱いますか? 文化の多くの側面は私たちの日常生活にとても多くの部分を占める(に関係する)。そしてそれらはとても自然に感じるので、異なるやり方に出会うまではそれについて考えることさえしない。時間と空間の使用はそのような2つの例です。 時間を取ったり、時間に間に合ったり 終わりの見えない長時間の会議

  • 英文の日本語訳について教えてください

    今、とある長文を訳しているのですが、少しずつ訳すことの出来ない場所があるので、訳していただけるとありがたいです。 文が全然繋がっていないので訳しにくいとは思いますが、よろしくお願いします。 We would like to celebrate her retirement and her contribution to the company. We would like to take this opportunity to present Ms. Muller with a gift that will remind her of us for quite some time. So at some point in time, people are going to hesitate to hire the job hopper as they don't expect that person to stick arounnd for liog. Others choose to change jobs when they receive better offers, when they're forced to do so because they've moved to another location or have been affected by some change in their personal lives. The thing about changing jobs is that it could backfire if the timing is not right, and you could end up in a less desirable position than the one you were in before. よろしくお願い致します。

  • 英文を日本語訳して下さい。

    The ground was powdery to a depth of 30 ft (9 m) and when wet, had the consistency of porridge. The ground dried quickly, except where water was held in shell-holes and after a few dry days became dusty. British offensive preparations Main article: The British set-piece attack in mid-1917 Brigadier-General J. H. Davidson intervened again on 1 August, with a memorandum urging caution on Haig and Gough. Davidson recommended that the preliminary operation by II Corps not be hurried, a full artillery preparation and relief of the divisions already engaged, should be completed before the operation, as tired and depleted units had often failed in attacks in the past. Two or three clear days were needed for accurate artillery fire, especially as captured ground on the Gheluvelt plateau, gave better observation and German maps revealed the positions of German machine-gun emplacements, which being small and concealed, would need precise shooting by the artillery to destroy. Capture of the black line from Inverness Copse north to Westhoek, would be insufficient to cover an advance from the Steenbeek further north and large German counter-attacks could be expected on the plateau, given that its retention was fundamental to the German defensive scheme. Two more divisions were sent to II Corps as a reinforcement. Few of the pillboxes captured on 31 July, had been damaged by artillery-fire and before the attack, the 109th Brigade commander Brigadier-General Ricardo, arranged three-minute bombardments on selected pillboxes and blockhouses by the XIX Corps heavy artillery, with pauses so that the artillery observers could make corrections to contradictory maps and photographs. It was discovered that on many of the targets, the shell dispersion covered hundreds of yards, as did wire-cutting bombardments. On 2 August, at the suggestion of Brigadier-General Hugh Elles, commander of the Tank Corps, it was decided that the surviving tanks were to be held back due to the weather, to ensure that they could be used en mass later on, although some were used in late August.

  • 英文を日本語訳して下さい。

    The outcome of the Treaty of Trianon is to this day remembered in Hungary as the Trianon trauma. All official flags in Hungary were lowered until 1938, when they were raised by one-third after southern Slovakia and Ruthenia, with respectively 59% and 86% Hungarian populations, were annexed following the peacetime Munich Conference and First Vienna Award, whereby Nazi Germany and Fascist Italy sought to satisfy Hungarian territorial claims. Hungarian irredentism fuelled not only the post-war kingdom's revisionist foreign policy but was also a source of regional tension after the Cold War. The Austro-Hungarian Empire was one economic unit with autarkic characteristics during its golden age and therefore achieved rapid growth, especially in the early 20th century when GNP grew by 1.76%. (That level of growth compared very favourably to that of other European nations such as Britain (1.00%), France (1.06%), and Germany (1.51%).) There was also a division of labour present throughout the empire: that is, in the Austrian part of the Monarchy manufacturing industries were highly advanced, while in the Kingdom of Hungary an agroindustrial economy had emerged. By the late 19th century, economic growth of the eastern regions consistently surpassed that of western, thus discrepancies eventually began to diminish. The key success of fast development was specialisation of each region in fields that they were best. The Kingdom of Hungary was the main supplier of wheat, rye, barley and other various goods in the empire and these comprised a large portion of the empire's exports. Meanwhile, the territory of present-day Czech Republic (Kingdom of Bohemia) owned 75% of the whole industrial capacity of former Austria-Hungary. This shows that the various parts of the former monarchy were economically interdependent. As a further illustration of this issue, post-Trianon Hungary produced 500% more agricultural goods than it needed for itself and mills around Budapest (some of the largest ones in Europe at the time) operated at 20% level. As a consequence of the treaty, all the competitive industries of the former empire were compelled to close doors, as great capacity was met by negligible demand owing to economic barriers presented in the form of the newly defined borders.

  • 英文を日本語訳して下さい。

    The point is now that, during the period covered by Sir Archibald's Despatch of 1–3–17, the Australia and New Zealand Troops well know that, with the exception of the 5th Mounted [Yeomanry] Brigade and some Yeomanry Companies of the I.C.C., they were absolutely the only troops engaged with the enemy on this front and yet they see that they have again got a very small portion indeed of the hundreds of Honours and Rewards (including mentions in Despatches) that have been granted. My Lists when commanding the A. & N.Z. Mounted Division, were modest ones under all the circumstances and in that perhaps I am partly to blame but, as you will see by attached list, a good many of my recommendations were cut out and in some cases those recommended for decorations were not even mentioned in Despatches. ” — Chauvel, letter to GHQ

  • 英文を日本語訳して下さい。

    Jankowski estimated an equivalent figure for the French Second Army of 40.9 men per 1,000, including lightly wounded. With a c. 11 percent adjustment following McRandle and Quirk, to the German figure of 37.7 per 1,000 to include lightly wounded. The loss rate is analogous to the estimate for French casualties. The concentration of so much fighting in such a small area devastated the land, resulting in miserable conditions for troops on both sides. Rain, combined with the constant tearing up of the ground, turned the clay of the area to a wasteland of mud full of human remains. Shell craters became filled with a liquid ooze, becoming so slippery that troops who fell into them or took cover in them could drown. Forests were reduced to tangled piles of wood by constant artillery-fire and eventually obliterated.

  • どなたかこの英文を日本語訳してください><

    どなたかこの英文を日本語訳してください>< Wolfram Mathematica The first was Mathematica—the system in which all of Wolfram|Alpha is implemented. Mathematica has three crucial roles in Wolfram|Alpha. First, its very general symbolic language provides the framework in which all the diverse knowledge of Wolfram|Alpha is represented and all its capabilities are implemented. Second, Mathematica's vast web of built-in algorithms provides the computational foundation that makes it even conceivably practical to implement the methods and models of so many fields. And finally, the strength of Mathematica as a software engineering and deployment platform makes it possible to take the technical achievements of Wolfram|Alpha and deliver them broadly and robustly 英語の説明書の一部なのですが、良くわかりません>< わかる方いらっしゃいましたら、翻訳をお願いします><

  • 英文を日本語訳して下さい。

    The Battle of Karakilisa (Armenian: Ղարաքիլիսայի ճակատամարտ Gharakilisayi chakatamart, Turkish: Karakilise Muharebesi or Karakilise Muharebeleri) was a battle of Caucasus Campaign of World War I that took place in the vicinity of Karakilisa (now Vanadzor), on May 25-28, 1918.The outnumbered Armenian defenders managed to turn back the invading Ottoman forces, which broke the armistice, signed on December 1917, with Transcaucasian commissariat entering Western Armenia, conquering Erznka, Erzerum, Sarighamish, Kars and Alexandropol and reaching Karakilisa. The victory here as well as at Sardarabad and Abaran were instrumental in allowing the First Republic of Armenia to come into existence. In several months, the cities of Erznka, Erzerum, Sarikamish, Kars and Alexandropol were conquered. On May 20, they conquered the Akhbulag, Djrajur and Kaltakhchi villages. On May 21, they conquered Vorontsovka. Pressed by the Turkish regular army, Armenian forces were retreating. Part of Ottoman-Turkish forces moved to Yerevan, another one to Karakilisa. The latter forces included about 10 thousand soldiers, 70 pieces of artillery and 40 machine-guns. The Armenian population was leaving their homes moving to the south to Yerevan and Syunik. Garegin Nzhdeh (with his troops) reached Karakilisa and managed to unite the population for the fight. The Armenian forces reached the number of 6 thousand, with 70 pieces of artillery and 20 machine-guns. After a violent battle of 4 days, on May 25-28, both sides had serious losses. Although the Ottoman army managed to invade Karakilisa and massacre all its population of 4,000 souls, it had no more forces to intrude farther into Armenian territories. Wehib Pasha speaking to his headquarters, “ We do not have the strength to defeat the Armenians. The three day battle in Karakilise shows that as long as their existence is in danger they will prefer to die fighting. We must not bring on a battle with the force that 1,200,000 Armenians can raise. If the Georgians join in the hostilities, it will be impossible to advance... In short, we must come to terms with the Armenians and Georgians. Karakilisa カラキリサ