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長文の訳お願いします

Advertisers have many methods to get you to try a product and be loyal to it. Lots of times, what they are selling is a lifestyle, or an image, rather than the product. Here are some ways they get us to spend money on things we may not Want. Ideal Families-always seem perfect. The kids are cool and they have the hottest fashions, haircuts, and toys. Ideal families are all attractive-and they never argue! Ideal families represent the types of people that people watching the ad would like to be. Family fun-an ad that shows a product bringing families together or helping them have fun together. For example, Mom or Dad brings home the "right" food and a boring dinner turns into a family party. Excitement-Food is great fun! One bite of this and you're surging in California or soaring on your skateboard! Star Power-Your favorite sports star or celebrity is telling you that this product is the best! It's very effective. People listen and they usually don't remember that the star is paid to support the product. Bandwagon-Join the in-crowed! Don't be left out! Everyone is buying this-Why aren't you? Put downs-Advertisers criticize the competitor's product to make their own product seem better. Facts and Figures-Advertisers use facts and statistics to make their statements more credible. Unfortunately these "facts" are often not completely true. Repetition-Advertisers hope that if you see a product or hear its name over and over again, you will be more likely to buy it. Sometimes the same commercial will be repeated over and over again during the same television program. Heart Strings-Ads tell you a story that make you feel good. For example, one McDonalds commercial shows a dad and his son shoveling snow together. When they finish, the son buys his dad lunch at McDonalds. Sounds Good-Music and other sound effects add to the excitement of commercials. Those little tunes that you just can't get out of your head make you think of the product. Have you ever noticed that the commercials are louder than the program? Cartoon Characters-Tony the Tiger sells cereal and the Nestles Nesquik Bunny sells chocolate milk. Cartoons like these help kids identify with product. Misleading Words- Advertisers are supported to tell the truth,but sometimes they use words that can mislead viewers. Look for phrases in commercials like part of, the taste of real, natural, new, better tasting, and because we care. There are hundreds of these deceptive phrases. Omission- Advertisers don't give you the entire story about their product. For example, an ad claims that a sugary cereal is part of a healthy breakfast. It doesn't claim that the breakfast is healthy (or even healthier) without this product. Are You Cool Enough?-Advertisers try to convince you that if you don't use their products, you are not cool. Usually advertisers do this by showing people who look uncool trying a product and then suddenly becoming hip.

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  • Nakay702
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以下のとおりお答えします。 広告主は、あなたに製品を試みさせ、かつそれに忠実に従わせる方法をたくさん持っています。多くの場合、彼らが売っているのは製品そのものというより、ライフスタイル、またはイメージです。ここに、私たちが「欲しい」と思ってもいないようなものにお金を使わせるいくつかの方法があります。 理想的な家族-それは、つねに完ぺき(なお客様)に見えます。子供はクール(立派)で、最新のファッション、美髪および玩具を持っています。理想的な家族は実に魅力的で、彼らは決して議論を吹っかけるようなことはしません! 理想的な家族は、広告を見る人々が、そうでありたいと思うような人々のタイプを表わします。 家族のお楽しみ-広告、それは家族を集めるか、家族がともに楽しむのを支援する製品を示します。例えば、母ちゃんか父ちゃんが、「正しい」食品を家に持ち帰ります。すると、退屈な夕食が家族パーティーに早変わりです。 興奮-食べものはとても楽しい! これを一口頬張ってごらんなさい、そうすればあなたはカリフォルニアで大波乗り、または、スケートボードで大空飛翔をしちゃいます! 星印の力-あなたのお好みのスポーツの星印あるいは名声が、この製品こそベスト、とあなたに伝えています! それは非常に有効です。人々は(宣伝を)耳にしますが、通常、製品を支援するために星代が支払われることは思い出しません。 勝ち馬-勝ち馬に乗って勝鬨の声をあげましょう! おいてけぼりを食らわないようにご注意! 誰も彼もこれを買っています。-なのにあなたは買わない、なんてことはありませんよね? こき下ろし-広告主は、自社製品をよりよく見せるために、競争相手の製品を批評します。 事実および数値-広告主は、宣伝文句の信憑性をより高めるために事実と統計を使用します。不運にも、これらの「事実」は、しばしば完全なる真実ではありません。 反復-広告主は、あなたが製品を見るか、その名前を何度も繰り返して聞けば、それを買う可能性がより大きくなると踏んでいます。時々、同じコマーシャルが、同じテレビ番組中で何度も何度も繰り返されることでしょう。 心の琴線-広告は、あなたの気分をよくするような話を伝えます。例えば、マクドナルドのあるコマーシャルは、お父さんとその息子が一緒にシャベルで雪かきするところを示します。それが終ると、息子がマクドナルドでお父さん用のランチを買います。 よい音-音楽および他の音響効果は、コマーシャルの興奮を増加させます。頭から追い出すことができないようなわずかな曲が、あなたを製品について考えさせます。コマーシャルの音量が番組のそれより大きいことにかつて気づいたことがありますか? 漫画キャラクター-トニー・ザ・タイガーはシリアルを売り、ネッスル・ネスキック・バニーはチョコレートミルクを売ります。これらの漫画は、子供を製品と一体視することを支援します。 誤解を招きやすい語句-広告主は、真実を語れば支援されますが、時々、見る者を誤解させかねない言葉を使います。私たちが欲しがるような、本物の、自然の、新しい、よりよい味の、その片鱗を味わえそうなコマーシャル中の文句を捜してごらんなさい。何百ものこれらの欺瞞めいた文句があります。 省略-広告主は、あなたに製品の全体を話るようなことはしません。例えば、広告は、砂糖のようなシリアルが健全な朝食の一部であると主張します。それは、この製品なしの朝食が健全である(あるいは、より健全である)などとは主張しません。 あなたは、十分にクール(立派)ですか? -広告主は、それらの製品を使わなければあなたはクールではない、とあなたに確信させようとします。広告主がこういうことをするときの常套手段は、通常、野暮ったく見える人が製品を試してみると急に粋になる姿を示す、というものです。

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