• 締切済み

エッセーの添削をお願いいたします。

エッセーを書いてみたのですが、自分だとなかなか添削はできないので、どなたか文法、スペル、意味が通っていないなどの間違いがありましたら添削よろしくおねがいします。あともしエッセーのい構成で、ここはこうしたほうが良いんじゃない?みたいなのがありましたら遠慮なくおっしゃってください。  People usually watch TV, internet or magazine commercials without paying a lot of attention to what strategies are used. Logos has been used in advertisements across two centuries to make the content of the advertisement persuasive and to convince consumers that the product is reliable, honest and credible. 1960 DHC and 2006 Clearasil Skin Care Lotion advertisements both used the same marketing strategy- logos; however, the changing attitude about fantasy over the few decades is evident in those two commercials.  In the two advertisements, both used similar strategies. First, they used logic part of logos to make the advertisement persuasive and whip up audience’s interest or emotion by showing subconscious and concrete data. In the DHC advertisement, two women say, “This is a No.1 sales product in the world!” and introduce some voices of successful users. Also, in the Clearasil advertisement, slogans such as “This is 100% natural!” and “10million people are using this!” are heard. Second, they used attractive male or female models. In the DHC advertisement, two women who have nice skin appeared, and in the Clearasil advertisement, attractive man was acting.  Although both advertisements used same marketing strategy, they used different way to advertise their products. In the DHC advertisement, they narrowed down the target group to just women who want beautiful and clear skin. Also, they do not use fantasy in a comic book or video game mode. Just two real women appeared in the advertisement.  Different from the DHC advertisement, Clearasil advertisement narrowed down the target group to men. Also, the man who appeared in the advertisement not only represent concrete data but also explain scientific reasons why the product is extremely effective for the skin. Most different thing is using fantasy. In the Clearasil advertisement, one real man and one unreal woman like anime character appeared and advertised their product.  To conclude, from old to current advertisements, they used same strategy- logos, but the way of advertising has been changed. Why uses fantasy like anime or game character in advertisement? That is because using anime character in advertisements can make more close to people, and the character has the deep impression in people's mind. Also, it is easily make people associate the character with the products in advertisements. On the whole, it is a trick of advertisements and it seems to be called Image spokesman.

みんなの回答

  • Twillight
  • ベストアンサー率55% (37/67)
回答No.2

(1) This commercial is based on the real world and uses no fantasy elements or worldview from cartoon characters etc. (2)The biggest difference between these two commercials lie in how they present the non-reality world. (3) So why do they use "the fantasy world" in their commercials? Well, that is because the use of cartoon/video game characters impact the consumers far greatly than simply relying on "reality." In a sense, this method is similar to the advertising trick "Image Spokesman." レイアウトは特に問題ありません。 さすがに時間が無いので訂正までは出来ませんが……。

tanakaran
質問者

お礼

本当にありがとうございます。やっぱり他人に見てもらわないとなかなか添削は難しいですよね。。時間があるときで全然かまわないので訂正もぜひよろしくお願いします。

  • Twillight
  • ベストアンサー率55% (37/67)
回答No.1

編集後のエッセイ全てを紹介してもわかりづらいと思いますので訂正が必要な部分のみ書かせて頂きます。 少々読みづらいかも知れませんが、文字制限があるので勘弁してください。 The 1960 advertisement from DHC and the 2006 commercial from Clearsil Skin Care Lotion both used the same marketing strategy; however, the change in attitude, in regards to fantasy, over the past few decades is quite evident. First, they used logical parts of their logos to make their advertisement persuasive, and whipped up the audience’s interest or emotion by showing subconscious and concrete data. In the Clearasil advertisement, slogans such as “This is 100% natural!” and “10million people are using this!” are also heard. Second, they used attractive male and/or female models in their advertisements.The DHC advertisement featured two beautiful women and the Clearsil advertisement also featured attractive male actors. ....they used different methods to advertise their products. ....to just women who wanted beautiful and clear skin. ...Only two real women appeared in the advertisement. ...not only presented concrete data but also explained scientific reasons as to why the product is extremely effective to the male skin. ....current advertisements, they used the same strategy- logos, but the way of advertising has changed. 以下の文なのですが、日本語で質問者様が何を言いたいのか教えていただければ訂正方法を提案致します。 おおよそ見当は付きますが、念のために確認したいので。 「Also, they do not use fantasy in a comic book or video game mode. 」 「Most different thing is using fantasy. In the Clearasil advertisement, one real man and one unreal woman like anime character appeared and advertised their product.」 「Why uses fantasy like anime...」から終わりまで。

tanakaran
質問者

補足

どうもありがとうございます。 えっと (1)「Also, they do not use fantasy in a comic book or video game mode. 」 →前のセンテンスに追加で”また、このCMはマンガやゲームのキャラクターや世界観を使ってはいない”ということが言いたいです。 (2)「Most different thing is using fantasy. In the Clearasil advertisement, one real man and one unreal woman like anime character appeared and advertised their product.」 →”二つのCMを比べて最も違う点はファンタジーの世界をCMに使っているかどうかである。以下は文章のまんまです。 (3)「Why uses fantasy like anime...」から終わりまで。 →なぜファンタジーの世界をCMに使うのか?それはアニメやゲームのキャラクターをつかうほうが消費者に深い印象をあたえられる。そう感じるのは広告宣伝のトリックで、 Image spokesmanというものに似ている。 こんな感じです。あといろいろお願いしてしまって本当に申し訳ないのですが、エッセー的にな構成とかはどうでしょうか? 一応、outlineはこんな感じです。 Introduction: From old to current advertisements, logos has been used to convince consumers that the product is reliable, honest, and credible. Thesis: 1960 DHC and 2006 Clearasil skin care lotion advertisements both used the same marketing strategy; however, they have different way of advertising. Body A. Similarities between the two ads - used logos - attractive models both male and female who have nice skin - men or women model showed off and touched their skin with saying “My skin is so smooth!” Transition sentence: to show that differences will be mentioned starting with the first, old advertisement. B. Differences: DHC Brief description of the DHC advertisement and show - two women - target group- women who want beautiful and clear skin - two women boast the number of users, how many products is sold, and success stories of users. - the advertisement do not use fantasy in a comic book or video game mode. Transition sentence: to show that differences will now be mentioned starting with the second, current advertisement. C. Differences: Clearasil Brief description of the Clearasil advertisement and show - one real man and one unreal woman (video game or comic book character) - target group- men who want nice skin - the advertisement explains scientifically why the product is extremely effective for their skin. - the advertisement uses fantasy in a comic book or video game mode. Conclusion: DHC and Clearasil advertisement both used logos that gives consumers the evidence and statistics to fully understand what the product does. There difference in the two advertisements though they used same marketing strategy. My thought:It need copyright royaltys and represent fee to use a ainme character in commercial or ads. and using a anime character in ads can make more close to people,and the character have the deep impression in people's mind.and it is easily make people associate the character with the goods in ads.On the whole,it is a ads trick,it seems to be called Image spokesperson.

関連するQ&A