legitimacy theoryって何ですか

質問

legitimacy theoryとはどういう理論なのか教えてください。インターネットで検索をかけてもdefinitionがでてきません。

回答No.1

wisemensay

いくらでも検索されます。

"Legitimacy theory may be among the corporate strategy theories the closest counterpart to the Public Relations theories.

Legitimacy = a generalized perception that the actions of the organization are proper, or appropriate within a given social system.
The primary argument of legitimacy theory: external factors influence corporate management to seek to legitimise activities. The theory provides an explanation of management's motivation to disclose environmental information.

PR is a tool utilised by management to legitimise the company's activities.